Degeneration of the wine blogosphere ~ weeding out the riff raff ~ a parable
Wine, the civilizing beverage…. I just read a story, written my friend Steve Heimoff. It’s entitled, When wine writers lose it. It’s a brilliant title, because it’s a double entendre. It had me running...
View ArticleParis Hilton + Clinton Stark = This Blog
So, there I was, looking at the back end of this wine blog (something I do everyday, to analyze what’s going on behind the scenes)… It’s like stepping behind the Wizard of Oz’s curtain… And I saw this...
View ArticleVinous sisterhood of sensibilities ~ An inside view of how wine women think...
When in high school, I wasn’t one of the sorority girls. I roamed the hallways of Lewiston High School during lunch time to drop into any number of groups, listen to what they were saying, voice an...
View ArticleWhy are you the right blogger (or writer) for this Chilean culinary adventure?
I entered a contest, “Why are you the right blogger (or writer) for this Chilean culinary adventure?” Chile… one of my New Year’s resolution. I felt like this was the year for Chile at the end of...
View ArticleContent Marketers: If you’ve *really* been reading my blog, then you know...
[Definition of content marketing: Wiki ~ "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."] I have to go...
View ArticleMonique Soltani ~ Media and Videographer of Wine Country
A few years ago, a wine writer of great fame was coming into my area to participate in a book signing and story telling from the publishing of his latest tome. His publisher hadn’t even given him a...
View ArticleNomination Period for the 2013 Wine Blog Awards Now Open
Last year, as a member of a female wine writers and bloggers group, when the Wine Blog Awards’ nomination process was opened, I heard some rumblings about how women just weren’t getting a voice in the...
View ArticleWine Life Highlights ~ Portuguese Wines
I was very fortunate to be hired for a couple of years by Enoforum Wines to advocate for Portuguese wines. Part of my PR job actually took me to Portugal, so I could learn about their culture. Any...
View ArticleContent Marketing for wine blogs just upped the ante
I’ve specifically written a blog post called, “Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal.” [Definition of content marketing: Wiki ~...
View ArticleWhat’s happening to the wine blog world?
What’s happening to the wine blog world? Attrition. It reminds me of my college classes. We’d start the year with 40 students in the class, and by the end of the semester, we’d be down to half that...
View ArticleDear Jo ~ A question of when communications go bad
Dear Jo ~ A question of when communications go bad… The communication to me: Dear Jo, I hope you don’t mind me getting in touch like this but I wanted to ask a couple of questions regarding wine PR and...
View ArticleI love blogging on Saturdays
I love wine blogging on Saturdays. Writing isn’t frantic, because the phone’s not ringing. The home office is quiet… period; except when the doorbell rings. But, I know it’s my mailman Paul with a...
View ArticleThe HoseMaster of Wine® comes clean
The Hosemaster of Wine® comes clean, when it's all said and done, and he's just a great guy who's very good at satire.The post The HoseMaster of Wine® comes clean appeared first on Wine Blog.
View Articlemusings of lavender and wine publicist advice with Tenuta Polvaro
This past week, I spent many hours working, writing, meeting people, enjoying children, and harvesting some lavender on Sunday… which brings me to musings of lavender and wine publicist advice with...
View ArticleDo you care about creating your perfect wine blog title?
Creating your perfect wine blog title is an art… and a science. Jose recently turned me onto my SEO functions, and I began to use them. I stopped using things that I though were ‘sexy” titles. Part of...
View ArticleHarold J. Baer, Jr. ~ R.I.P.
Quietly, the wine industry lost one of its dearest advocates. Because Harold J. Baer, Jr. was working and living in Denver, Colorado, he wasn’t as connected to the rest of us living in California, or...
View ArticleThe Pros and Cons of Social Media
Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it's having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand. The...
View ArticleThe back end of a blog
The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several...
View ArticleWacky Peter Nowack, a wine professional with a razor sharp edge
Sorry, Peter, that I've called you "wacky." I mean it the best possible way. When I'm dead and gone, I hope people refer to me as having been "wacky." The post Wacky Peter Nowack, a wine professional...
View ArticleSteve Heimoff has left the building to explore the world of wine
This new position for Steve couldn't have happened to a more deserving person... And, congratulations to KJ for recognizing that his talent will enrich all of their story lines. They simply made him...
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